How will your station be positively differentiated and stand out in a crowded market? How will it form a meaningful connection with a large audience? How will you monetize that audience and generate sustainable revenue streams? I can help design a format for your radio station that will deliver results, even in a crowded market. The combination of music playlist, content, presenters, imaging and marketing create a brand (a radio format), a stationality that should be unique and compelling in your market.