According to ARBITRON, radio’s audience in the US has increased slightly year over year by 249,000 persons aged 12 and older, representing nearly 93% of the population. Young radio listeners were largely responsible for the year-on-year increase, with Adults aged 18-34 showing the largest gain in weekly listeners, adding more than 800,000. It’s nice to see that even in the new online digital age, radio is not only surviving but thriving! However, let’s not take it for granted the same thing will happen in Africa, we must continue to innovate in radio and remain relevant for the youth.