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Yeah, we've heard that one a thousand times before… but don’t let that stop you! There’s always a new twist you can find to even the oldest idea. Stunts are good at creating ‘word-of...

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Disaster recovery. Sounds pretty gloomy doesn’t it? Who would want to spend the whole day discussing that? That’s probably why no one does and when disaster strikes… they’re screwed. For many stations the automation...

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The presenters call News an interruption to their otherwise perfect show. The News team like to extend their bulletins; the presenters talk a lot of nonsense anyway. Apart from the occasional ‘Hi’ when...

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It always amazes me how little thought goes into some radio commercials. “Looking to buy a new computer?” No I’m not. Click. I’m no salesperson but I thought the whole idea was to create a...

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According to ARBITRON, radio’s audience in the US has increased slightly year over year by 249,000 persons aged 12 and older, representing nearly 93% of the population. Young radio listeners were largely responsible for the...

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