Add Vision
to your radio brand
Music
Tried and tested, scientific
Format
methods to deliver a strong
music playlist that delivers
audiences Find Out More
Content
Turn your announcers
into superstars and help
them create lasting bonds
with listeners
Find Out More
Promotions
Benefit from twenty years’ experience in,
memorable, successful radio promotions
Find Out More
Research &
Identify openings in crowded markets
Analysis
and find out what ails your existing station Find Out More
Services |
Services |
-
Who
Thanks for visiting the site! My name is John Wilkins, I am a radio consultant based in Africa. I have over 25 years’ experience, working with successful stations in the UK and Africa… and I would love to add your station to the list!
RCS Expert
I am a certified expert user of RCS software and have in-depth knowledge of just about every other automation and studio system on the planet!
Language
I have programmed several non-English stations so language isn’t usually a problem! I only work with one radio station in each market so you don’t need to worry about me working with the competition!
-
Research
I am able to bring world-class research and programming methods to your station.
Improve Everything!
I can work with your team to improve music, content, imaging, marketing, sales and your social media presence.
Presenter Training
I have trained some of the most popular presenters in East Africa and have helped them to deliver compelling content that continues to drive ratings and revenue.
- Given the current economic climate, I have spent a lot of time creating a low-cost business model for radio stations and can help you trim your costs by using the most effective and low-cost best business practices in radio from around the globe.
Format Design
How can your station stand out in a crowded marketplace? I have years of experience in designing winning radio formats that deliver results, even in the most crowded market; let me help you create a unique & well-differentiated brand that consistently delivers significant and valuable audiences.
Imaging
Marketing begins on air! I’ve been involved in audio branding, creative production & radio imaging for over 20 years. I can make your station stand out on the dial with witty positioning lines, aurally exciting promos, sweepers and jingles. Set yourself apart from the others with a world-class sound!
Music
I can provide you with a tried and tested scientific method of creating your music playlist which delivers significant ratings. From choosing music genres to individual songs & planning their rotations, it’s a complete package to ensure that your music is unbeatable in your market.
Promotions
I have been responsible for creating some of the most memorable station promotions in each market where I have worked. I have created and executed radio stunts that made international news. There are over twenty years’ worth of promotion ideas waiting for your station…
Radio Software
I’m a certified expert user of RCS Master Control/Selector plus I have considerable experience with other systems such as Myriad, iMediaTouch, Musicmaster & Natural Music. I can configure your radio software to ensure that it delivers for your brand; reliability, security and cost-savings.
Research & Analysis
How do you identify an opening in a market for a new radio brand? How do you discover what is ailing your existing station? I can take you through each stage of the process using various research methods, putting you on the right track to launching a brand informed by solid research.
Workflow & Processes
Lost money due to internal inefficiencies & communication problems? Do you have friction between the Creative, Sales & Presentation teams? With 25 years’ experience in Radio I can provide solutions, workflows & processes that work; giving your clients more confidence in your ability to deliver.
Content
Turn your DJs into superstars! No matter what language your presenters speak, I can coach them to maximise their potential and help them create a lasting bond with listeners. Your presenters are the only element of the station that your competitors can’t copy, so they are a worthwhile investment!
Blog |
Experience |
